The Tropicana Cinemas, at Tropicana and Pecos, has reopened its doors yet again as of Friday, November 28, this time under the aegis of Regency Theatres, a California-based chain. The facility has passed through many hands over the years, but new owner Andrew Golin plans to take it back to its roots as a second-run theater, with all tickets selling for $3. He’s installed new projectors, new screens, new carpeting and digital sound, improving on what became over the years a pretty run-down establishment.

Tropicana was also home in the past to midnight showings of cult and classic movies, which Golin says he hopes to start again in a couple of months once the theater is up and running. As for why Regency will succeed where so many others have failed, Golin says that past owners weren’t experienced theater operators. “We do have the resources to give it the time it needs to develop,” he says.