I'll also praise CW Entertainment President Dawn Ostroff, who, although she's made other questionable choices in the past, has kept another of TV's top-notch low-rated shows, Veronica Mars, on the air for three seasons now. Before the WB and UPN merged to form the CW, Ostroff was head of UPN, where she gave Veronica Mars a second season despite its status as one of the lowest-rated shows on TV. Veronica's fate is once again in doubt, probably more so than that of Friday Night Lights, and chances of a fourth season look slim. It's much easier to put a low-rated show on the air for a second year in the hopes that it will find an audience; by year four, those hopes are pretty much dashed.
The rumors swirling now are that if Veronica does return for a fourth season, it will be in a radically different format, with the titular teenage private eye (about to complete her freshman year of college) as a junior FBI agent, the show having jumped several years ahead in time. I put my trust in series creator Rob Thomas to make this approach work, if it indeed comes to pass, since his strong voice has carried the show through all of its changes and iterations thus far. Likewise, I trust 30 Rock's Fey and Friday Night Lights' Jason Katims and Peter Berg to stay true to their visions, even if this leaves their shows in the ratings basement—their dedicated fans will always be there to sing their praises, and we can only hope that future network executives will be as patient as Reilly and Ostroff have been.